Social Media Marketing Trends You Need to Embrace

social media marketingWe have long since stepped into the twenty-first century so we need to be well aware of the trends and predictions about different marketing strategies beforehand in order to produce fruitful results. Advancement in technology has facilitated online marketing which has undoubtedly helped us achieve huge amounts of success without much effort. Out of the concept of online marketing, the idea of social media marketing was also born. It is a great way to not only increase traffic to your website but to increase sales and profits as well. If you want your business to take full advantage of social media marketing, then you need to keep in mind the important trends which are the secret to your success in the business world. Here are four important trends that you should embrace this year to help your business flourish:

  1. Live Streaming is definitely a great way to build up personal trust between businesses and potential customers.

The option of live streaming is available on a number of applications such as YouTube Live, Facebook Live and Periscope etc. Early on the idea of live streaming terrified a lot of business owners because they believed that there were no extra chances or any editing in live streaming which means they have to be completely themselves and are more prone to making mistakes and ending up in a disaster. However, it was this very feature of live streaming that helped create greater trust between businesses and potential customers as they can easily see that business men and women are as human as they are themselves. The second fear of businesses pertaining to live streaming is the fact that they have to promote their business along with keeping customers engaged by responding back to their queries. The best way for accomplishing that is to interact with new customers to get their feedback and in turn promote your business.

  1. There is a need for original and interesting content creation.

Content marketing is not a very old business strategy but it is a well established one. Social media pages need good content to improve SEO and increase traffic on the website and posting mediocre content will not work. The need of the hour is to create content that is both original as well as interesting enough to be able to attract potential and existing customers.

  1. There needs to be greater dependence on analytics.

The real task is to create an approach that is data-driven so that customers feel that the information provided by you is correct and they are attracted towards your business. In the past, it has been found that data-driven marketers are able to achieve three times greater success than those without such an approach and the gap is growing over the years. The data needs to be collected from authentic sources like Google Analytics.

  1. It is profitable to bear the costs of paid advertisements.

Earlier social media marketing used to be free of cost and it was easy for businesses to post their advertisements but things have changed. Social media has revamped the whole advertising game into a business just like you but it’s important to remember that greater benefits are possible if you are willing to bear such costs.