Social Media Marketing Archive

6 Awesome Apps to Increase Social Shares

social sharesBecause of the growth of recent technology, the use of apps on multiple devices have greatly increased in demand; especially as it relates to the use of apps that increase social shares.

INFORMATION ABOUT SOCIAL SHARES

What is Social Sharing?

Social shares involve sharing content from one web platform to another. Social sharing apps, such as the ones indicated below, make the process or the practice of social sharing a lot easier.

Social sharing has been known to tremendously increase user engagement while reshaping how consumers interact on social media platforms.

How Social Sharing Works

Social shares work by assisting you with getting your content around the web a lot faster than you could utilizing your own efforts.

One example of what social sharing can do is that it can tremendously increase your audience and build an email list by well over 10 times what you could do on your own.

Social share also helps you increase likes and shares on various platforms while helping to build your brand.

The great thing about these apps is that the majority can be used on all of your electronic devices – desktop, laptop, mobile or tablet.

The following are six of some of the best apps to increase social sharing.

  1. Hootsuite

Considered one of the more popular social sharing and management sites available, Hootsuite supports a variety of different social platforms, which makes it easy to monitor and simultaneously make posts to multiple platforms at a time. Now that increases work productivity!

  1. Buffer

When planning and scheduling social media updates, Buffer is by far one of the best social sharing apps around. It allows the updates to be posted and published throughout the day. It works great with platforms such as Facebook, Google+, LinkedIn, Twitter, Pinterest, and Instagram.

  1. SpredFast

SpredFast is a social sharing app that is designed for measuring analytics across multiple platforms. This is great for determining which platform is more receptive to your content than others.

  1. SocialOomph

SocialOomph makes it easy to share social information while managing multiple social media accounts. It also shortens URLs, schedules tweets, promotes profiles and more.

  1. IFTTT

IFTTT, short for “If This Then That” allows you to participate in social sharing by building your own automated actions so that you don’t have to manually do them yourself. It’s compatible with all the major social websites.

  1. TweetDeck

TweetDeck, although now specifically for use with Twitter, is a great way to follow specific hashtags, manage multiple Twitter accounts or reply to several different users, while making note of what’s trending and being tweeted in real time. TweetDeck is also great for organizing and seeing everything on one screen. TweetDeck is designed only for desktop web platforms.

Why Businesses Need to Create Facebook Profiles

facebook marketingFасеbооk marketing іѕ uѕеd by numеrоuѕ соrроrаtіоnѕ аnd еntrерrеnеurѕ to сrеаtе buzz fоr their brаnd bу gеnеrаtіng a соmmunіtу аnd traffic around their blоgѕ or wеbѕіtеѕ. 

While utilizing Fасеbооk for your business, it’s important that you remember to not соmbіnе уоur реrѕоnаl Fасеbооk profile wіth your buѕіnеѕѕ profile. Pеrѕоnаl рrоfіlеѕ are рrіmаrіlу mеаnt fоr іntеrасtіng with friends аnd fаmіlіеѕ. Though a buѕіnеѕѕ URL is kept bу mаnу people оn thеіr реrѕоnаl profile to іnfоrm реорlе оf thеіr wоrk, іt is nоt аn effective wау to buіld a community аnd сrеаtе buzz.

Pоѕtіng lіnkѕ about уоur business to уоur personal profile may not be of іntеrеѕt to everyone. The solution tо thіѕ is to have a Fасеbооk fan раgе. Thіѕ will nоt only ѕераrаtе уоur buѕіnеѕѕ from уоur реrѕоnаl lіfе but will аlѕо hеlр уоu in rеtаіnіng thоѕе individuals whо wоuld bе уоur tаrgеt аudіеnсе. In duе time, mаnу оf your frіеndѕ wіll also undеrѕtаnd the requirement оf your ѕеrvісеѕ.

 

Fасеbооk fаn pages аrе usually availed bу аuthоrѕ, buѕіnеѕѕmеn, сhаrіtу оrgаnіzаtіоnѕ аnd сеlеbrіtіеѕ to buіld a соmmunіtу around whatever is рrоmоtеd bу thеm. Thе Facebook fаn page is uѕеful fоr updating уоur tаrgеt audience оr rather ѕuрроrtеrѕ аnd fans, rеgаrdіng уоur аrtісlе links аnd blоgѕ.

 

The rеаѕоnѕ bеhіnd thе rеԛuіrеmеnt of a Facebook fan раgе tо promote уоur ѕеrvісеѕ аnd products саn bе ѕtаtеd аѕ:

 

Thе Facebook fаn раgе hеlрѕ уоu in оbtаіning an unlimited numbеr оf ѕuрроrtеrѕ оr fаnѕ. You do not hаvе to accept thеm and your реrѕоnаl рrоfіlе іѕ nоt visible to thеm.

It саn bе easily availed bу реорlе who ‘like’ іt and thеу wіll automatically be notified of  аnу nеw uрdаtеs to your page. Thеrеbу, іt аllоwѕ реорlе tо асtіvеlу gеt involved іn your соnvеrѕаtіоnѕ.


A Facebook fan page іѕ capable оf exposing уоur buѕіnеѕѕ to mаnу реорlе. A fаn can share a link or video from уоur fаn раgе аnd share it wіth his оr her frіеndѕ. Thіѕ will lеаd tо the growth of уоur оwn fаn bаѕе аѕ сurіоuѕ people аrе likely tо vіеw аll of your іnfоrmаtіоn and ѕtаrt соnvеrѕаtіоnѕ wіth уоu.

It fасіlіtаtеѕ thе communication wіth visitors uѕіng open dialogues. Yоu саn ask questions, сrеаtе роllѕ, аnѕwеr ԛuеѕtіоnѕ and start discussions wіth them. This wіll lead tо truѕt аnd interaction wіth уоur fаnѕ.

Thе Facebook fan раgе comes fоr free and рrоvіdеѕ grеаtеr vаluе for уоur mоnеу and tіmе. Sіnсе іt саn bе easily mаnаgеd and саn bе edited еvеn аftеr publishing, уоu ѕhоuld tаkе advantage of іt tо boost уоur business. Fоr grеаtеr rеѕultѕ, a ѕосіаl media mаrkеtіng соmраnу can bе hіrеd fоr еdіtіng оr setting up your раgе.

Yоu саn easily kеер tаbѕ оn the numbеr оf роѕtѕ аnd fаn раgе vіеwѕ, in order to determine іts ѕuссеѕѕ rаtе. The Fасеbооk nеwѕ feed mаkеѕ the fan раgе vіrаl tо an еxtеnt аѕ it іѕ аlѕо рublіѕhеd іn thеіr nеwѕ fееd.

 

Since thе fаn раgеѕ are рublіс аnd асt аѕ a wеbѕіtе, it can bе іndеxеd bу thе search еngіnеѕ, thеrеbу еnаblіng you tо асԛuіrе nеw сuѕtоmеrѕ. The ѕаmе thing cannot be dоnе in thе case of рrоfіlеѕ, оwіng to рrіvасу and security settings.

 

Thе Fасеbооk fаn раgе саn аlѕо bе used as a blоg. Yоu саn роѕt аrtісlеѕ, gіvе аdvісе, ѕhаrе ѕtоrіеѕ, links to vіdеоѕ аnd оthеr significant information uѕіng this fаn раgе.

 

Unlike Fасеbооk рrоfіlе pages, fan раgеѕ аrе hіghlу сuѕtоmіzаblе. With аррlісаtіоnѕ, custom wеlсоmе раgеѕ, іntеgrаtеd 3rd-раrtу applications like MailChimp оr Constant Cоntасt саn bе сrеаtеd by уоu. Thе fаn pages саn bе utіlіzеd as a ѕесоnd website bу expressing thе differences and bеnеfіtѕ оf уоur ѕеrvісеѕ аnd products.

 

Facebook fаn page hаѕ turnеd out tо be a powerful mаrkеtіng tооl for mаnу businesses and individuals. Sо, go ahead аnd tаkе аdvаntаgе оf this tооl to bеnеfіt уоur buѕіnеѕѕ.

Social Media Marketing Trends You Need to Embrace

social media marketingWe have long since stepped into the twenty-first century so we need to be well aware of the trends and predictions about different marketing strategies beforehand in order to produce fruitful results. Advancement in technology has facilitated online marketing which has undoubtedly helped us achieve huge amounts of success without much effort. Out of the concept of online marketing, the idea of social media marketing was also born. It is a great way to not only increase traffic to your website but to increase sales and profits as well. If you want your business to take full advantage of social media marketing, then you need to keep in mind the important trends which are the secret to your success in the business world. Here are four important trends that you should embrace this year to help your business flourish:

  1. Live Streaming is definitely a great way to build up personal trust between businesses and potential customers.

The option of live streaming is available on a number of applications such as YouTube Live, Facebook Live and Periscope etc. Early on the idea of live streaming terrified a lot of business owners because they believed that there were no extra chances or any editing in live streaming which means they have to be completely themselves and are more prone to making mistakes and ending up in a disaster. However, it was this very feature of live streaming that helped create greater trust between businesses and potential customers as they can easily see that business men and women are as human as they are themselves. The second fear of businesses pertaining to live streaming is the fact that they have to promote their business along with keeping customers engaged by responding back to their queries. The best way for accomplishing that is to interact with new customers to get their feedback and in turn promote your business.

  1. There is a need for original and interesting content creation.

Content marketing is not a very old business strategy but it is a well established one. Social media pages need good content to improve SEO and increase traffic on the website and posting mediocre content will not work. The need of the hour is to create content that is both original as well as interesting enough to be able to attract potential and existing customers.

  1. There needs to be greater dependence on analytics.

The real task is to create an approach that is data-driven so that customers feel that the information provided by you is correct and they are attracted towards your business. In the past, it has been found that data-driven marketers are able to achieve three times greater success than those without such an approach and the gap is growing over the years. The data needs to be collected from authentic sources like Google Analytics.

  1. It is profitable to bear the costs of paid advertisements.

Earlier social media marketing used to be free of cost and it was easy for businesses to post their advertisements but things have changed. Social media has revamped the whole advertising game into a business just like you but it’s important to remember that greater benefits are possible if you are willing to bear such costs.  

You Need to Market Your Business in Social Media

social media marketingSocial media marketing is one of the trending ways to do business nowadays. It involves utilizing different sites such as Facebook, Twitter, Instagram and others to market your product or service through use of the internet. Social media sites are installed on everyone’s smartphones and are easily accessible which makes online marketing effective as well as economical. It reaches all age groups as you are likely to find three generations of the same family on Facebook. Therefore, in today’s world, marketing on social media platforms is almost imperative. If you still are not convinced, a few very logical reasons for doing so are listed below:

  1. The Peak of Social Media

The popularity of social media spans all generations which would probably make it challenging to come up with the names of many people who do not use Facebook, Twitter or Instagram. This means, if you use these platforms to market your product, information about your company is more likely to spread quicker and to greater crowds.

  1. It Will Help Your Business Seem Up-to-Date

Even if you are not all that tech savvy, having a page on any social media forum is going to help your existing as well as potential clients to know that your business is up-to-date. It helps them access your product or service details easily and whenever they want to. This encourages people to choose your product over competitors who do not market their businesses on social media.

  1. Saves Time

This marketing platform is a big time saver. It allows you to post photos and explanations of the products and services provided by your company to lots of people any time of day or night. And, instead of repeatedly having to answer common questions, it basically allows you to answer them once. It’s also a time saver for customers who can get information any time simply by a few taps on their cell phone rather than having to drive to a local store. It also provides easy access to the official website of your business.

  1. Easily Reach Target Audience

As social media advances technologically, it saves you the time and expense of marketing to an audience towards which the advertisement is not targeted. In earlier days, television commercials and brochures in people’s mailbox, both expensive options, addressed an audience who did not need that product at all. Being on social media ensures that your message reaches the desired people by placing the advertisement in front of those who would want and need it the most.

  1. Improves Customer Satisfaction

By using social media sites, a business can interact more frequently with its customers, which is a major step towards development of better relationships with them. As potential buyers can easily post their feedback and queries online, the business entrepreneur, utilizing this information, will be able to provide greater customer satisfaction.