Search Engine Optimization Archive

Basics of Keyword Research

keyword researchWhether you’re running a major national corporation, a local small business or a blog about baseball cards, your website needs search traffic to drive profits for your business, this is where keyword research comes into the picture. While there are many ways to attract customers to your site, the most profitable visitors are those who find your site through search engines by using keywords.

That’s why keyword research is so important to the life of your business.

Search traffic converts better than any other type of traffic because web searchers are more likely to have buyer’s intent – meaning that they are searching for products and services and are closer to making a purchasing decision than people who are just scrolling through Facebook on their lunch break.

Below are three basic tips to help you find good keywords for your website.

  1. Focus on Long-Tail Keywords

The starting point of all effective keyword research is to find keywords for which you have a real chance of ranking in the search results. Some keywords are nearly impossible to rank for because there is already a ton of content on authoritative websites that is ranking for them.

Don’t waste your time and content-marketing budget on them. Instead, focus more on long-tail keywords. These are keywords that typically have lower search volume and are therefore less likely to be targeted by your competitors.

Therefore, instead of targeting primary keywords that have a monthly search volume in the hundreds of thousands and up, it’s usually better to target keywords that have a monthly search volume of only thousands or even hundreds.

Long-tail keywords are like low-hanging fruit that is ripe for the taking and will drive new visitors to your site faster than keywords with higher volume. The good news is that when you focus on long-tail keywords, you are simultaneously improving your rank for the high-volume terms because these other keywords are contained within long-tail keywords.

  1. Include Secondary Keywords

Every piece of content that you create should be focused on a long-tail keyword. But when creating content, you should also try to rank for additional related keywords. Remember, your content will attract traffic through many other search terms beside the main keyword you are targeting, so it’s always good to intentionally include related keywords, keyword variations and other industry terms along with your primary keyword.

Secondary keywords give additional context to each article which then helps search engines to better understand what the content is about. And that can drive additional traffic to your site, as each piece of content ranks for multiple terms.

  1. Choose High-Competition Keywords (In Google Keyword Planner)

Many internet marketers – including some professional SEOs who should know better – misunderstand the meaning of the competition metric in Google’s Keyword Planner (GKP). When a keyword in GKP has high competition, it means that there are several advertisers who are bidding on that keyword. The more bidders a keyword has, the higher the cost-per-click (CPC) will be.

So, if you are a blogger or marketer who monetizes through Google AdSense, then your keyword research should focus on finding long-tail keywords with high advertiser competition so that you earn more money on every click.

 

What Exactly Is Internet Marketing?

Unless you have been living under a rock for the past couple of decades, you have at least heard of the term “internet marketing”. This cool stuff that businessmen, entrepreneurs, financial advisor recruiters and marketing specialists keep talking about is becoming increasingly indispensable for every type of business out there. If you ever wondered what exactly it is, here is a brief introduction.

Introduction

Internet Marketing, or Online Marketing, leverages the power of the internet to promote and advertise products and services. Thanks to the internet, businesses can now market their products to their customers whom they cannot reach easily or inexpensively via traditional marketing methods. In many ways, internet marketing uses many of the techniques and tactics of the traditional marketing. But, the major differentiating factor between the two is that internet marketing targets the audience in the virtual world, while the traditional marketing targets the audience in the physical world.

Channels or Areas of Internet Marketing

Internet Marketing makes use of multiple channels to reach out to possible customers, and prompt them to purchase or use products and services. All these channels make use of both organic and inorganic marketing techniques to achieve the desired outcomes i.e. conversion of customers.

1.    Affiliate Marketing

In affiliate marketing, a business rewards the affiliates based on every new customer they bring to the business. An affiliate is usually a website that publishes content on a particular topic, and uses the goodwill it has generated among its audience to promote a product or service, for which they are rewarded by the respective businesses.

2.    Display Advertising

Display advertising on the internet is pretty much the same as it is in the physical world. Businesses pay websites across the internet to display image banners or videos, which feature their product or service ads. Usually, businesses make use of a third party (such as Google, Bing, Yahoo!) to publish their ads on target websites and to target customers.

3.    Email Marketing

This is one of the oldest and cheapest modes of internet marketing. Companies send emails with promotional content to reach out to their audience. As is usually the case with traditional mail, businesses tend to send attractive offers, discounts, and so on to prompt a favorable response from their target audience.

4.    Social Media Marketing

Social media websites like Facebook, Instagram, Twitter, Pinterest, and so on have become immensely popular among people of all ages. Social media marketing refers to a set of coordinated strategies that are executed to either attract high traffic to a website, or gain attention of the audience to promote a specific event, product, or service.

5.    Web and Search Engine Optimization

A multitude of optimization techniques is used by internet marketing specialists to make their website easy to find and easy to use, to generate intended responses from the audience. Web Optimizations include making the website beautiful, easy to navigate, easy to understand, and so on. Search Engine Optimization involves improving the ranking of a website in the search engine results for relevant keywords. The amazing thing about internet marketing is that there is unlimited potential for you to try a variety of options to promote your business. However, all your internet marketing efforts have to be coordinated with your physical marketing efforts and operations to achieve the best results.

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Internet Marketing Myths Debunked

The internet has fired up many new industries and businesses. This one innovation has led to a lot of great things. For obvious reasons, businesses have tried their level best to make the best use of it. Internet marketing is one such field that has emerged from this revolution. It is a potent tool to create a business empire. But, a tool is only effective when it is used in a proper way and the same is true for internet marketing as well. There are many businesses that fall into the trap of many myths floating around regarding internet marketing. Knowing the right facts is very important in order to get the best dividends out of the internet marketing efforts. So, here is a list that busts the most popular internet marketing myths.

Myth: Creating a Website is Enough, Customers Will Come

Reality: A business set up in the mid-nineties could say that. There were only a few thousand websites on the internet and a user could probably reach you, even if you had just a basic website. But, with well above a billion websites on the internet, this is a luxury that businesses do not have. It is possible that a consumer looking for an exact product you are selling might not reach you. First, there will be hundreds of results for them to browse through and, secondly, you might not have used the same keywords to describe your products that the customer used in their search. So, even if you have a website that sells what people need, there is a high chance that you are going to wind up in some unknown corner of the internet with no optimization.

Myth: You will Earn a Fortune Overnight

Reality: Okay, let’s get one thing straight. Any program or business that offers to make people rich overnight is a scam. If they knew the secret of becoming a millionaire overnight, they would use it themselves and already be billionaires. This is precisely the reason that internet marketing is seen by some people as scamming or spamming schemes. People and businesses should actually do their due diligence and research, make a strategic plan and then carefully execute it. They will then be able to see a steady increase in their traffic and in their revenues. Also, like anything else, this is a process of learning by doing. There will be a lot of trial and error and you will learn as you go.

Myth: Only Spending Money Will Make You Money

Reality: There are many ways in which you can use internet marketing to your benefit. There are many ways where you can invest in the marketing on a variety of platforms. But, there is no such rule that you have to pay money in order to make your internet marketing strategies work. All you need to do is invest your time and effort and you can see returns pouring in without any monetary investment. If you are ready to commit yourself to your product or service or brand, then you can achieve a lot of traction without spending a single penny.

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How to Create a Winning Social Media Marketing Campaign

Any company that wants to succeed in the highly competitive and heavily connected marketplace today, should have a social media campaign in place. However, a bad social media marketing campaign can do more harm than good. Earlier, even big brands used to take social media campaigns as an open house for marketers where they can say anything and get away with it. But, with changing times, the importance of social media has increased manifold. It has slowly taken over as the direct mode of communication between a consumer and the company. Therefore, it is important to be informed about what constitutes a winning social media marketing campaign so that you can give better direction to your efforts and can win over your customers.

Determine the objective

This is actually a thumb rule before you devise a strategy for anything. Constructing a social media marketing campaign is no exception. Before starting the campaign, you should be absolutely clear on the objective for running the campaign. Do you want to change how your brand is perceived? Is there a need to increase the traffic to your website? Are you looking to introduce a product or make an existing product more visible? Or do you want to be a successful worker in your marketing job? These are some of the many questions that you can ask yourself before you even think about moving forward with a campaign.

Set the foundation right

Now that you know what your goal is, you should be ready to set the boundaries of your plan. This will let you know what you can and cannot do. This is the research phase, where you take stock of your existing social media strategy, your existing brand image, your existing followers’ likes and dislikes and what are the strategies followed by the competition. This will give you a pretty good idea of what works and what doesn’t. This step will help you save a lot of time, energy, and money that you would otherwise dedicate to this marketing campaign. A well-developed and successful plan is not unnecessarily expensive. On the contrary, it is more efficient and judicious.

Pick your battlegrounds

It will serve you well to not dive blindfolded into the social media ocean. While developing a social media marketing plan, the most common mistake that companies make is pouring messages across all the possible social media platforms. This is the obvious sign of a bad campaign. When you are clear on the message you want to send out and the boundaries in which you are working, you should also be clear on the platform you are going to use. Facebook, Twitter, Instagram, Pinterest and any other social platform is specifically designed to share a typical kind of message. They are all unique. So, you should pick the platform that suits you the best and then drive your message home.

Feedback

A feedback loop is a must for an on-going process like marketing. You should have a metric in place beforehand to check whether you have succeeded in your goals or not. In either case, you should be very clear about the reasons behind the final results. This kind of learning will help you create better and more effective social media marketing campaigns in the future, hence become successful in your chosen career.

 

 

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Why to Market Your Business Through the Internet?

marketing business onlineMarketing Business Online

We have entered a technologically advanced era where the internet has definitely taken over every field of our life. We shop online, find potential suitors online and even do our banking online. Every human spends more time on the internet than with their significant other. Thus, the internet is an important part of our daily lives and, if we want to succeed, we definitely need to utilize it in the most positive way. Running your business successfully in the 21st century is impossible without using the internet. And marketing your business through the internet is a necessity because people are so connected to the cyber world. Here are some convincing reasons that will urge you to opt for online marketing right away:

1.    Easy and Unlimited Access

If you market your product through the internet, you are more likely to reach a greater number of target audiences without having to duplicate your efforts. If you use newspapers or brochures to market your business, you can only access a limited number of audiences who get to see the advertisement or the brochure. You can break all the barriers of distance and time through online marketing as it makes accessing an unlimited number of target audiences much easier.

2.    Lesser Cost

It is a great way to market your own business at a much lower cost. The business scenario demands a lot of advertisement because of increased competition since the world has turned into a global village. You can market your product or services online at the cheapest rates while other methods of marketing are much more cost prohibitive and a lot less accessible. You cannot be sure if your message reaches your target audience when using other media forms but by utilizing online media you can be certain that the appropriate audience lands on your website.

3. Personalized Offers

Internet marketing is advantageous in helping you keep track of your customers’ activities after they visit your website. This helps you know more about the preferences and priorities of existing and potential customers which in turn is helpful in making personalized offers to the clients which they cannot resist. Thus, online marketing helps you build a stronger bond with clients resulting in better customer satisfaction and improved sales.

4. Up-to-Date Business Outlook

If you market your business through the internet, it helps give your customers an impression that your business is up-to-date and more technologically advanced. This is because the general public considers the internet and social media as high-tech mediums. They like online shopping not only because it’s convenient but also because it’s new.

Thus, it is safe to say that marketing your product through the internet is the best option available to today’s entrepreneurs because it is reachable, convenient, stronger and more cost efficient. It helps clients trust your business by building a stronger client-to-businessman relationship which results in brand recognition and brand loyalty. All this means greater profits for your business just by adding a spark of technology.   

 

Entrepreneur’s Tools To Grow An Online Presence

internet marketingBuilding a strong brand and presence on the internet is crucial for most businesses. However, achieving it is easier said than done. There is a dizzying array of social media platforms, applications, tools, techniques, and resources for creating and executing an excellent digital strategy. But, large businesses which utilize these online platforms and resources usually have a huge team of experts working for them. This is something that a startup or small business owner can hardly afford. That is why there are a host of internet marketing tools to make the different aspects of online campaign management a breeze.

Buffer

More and more social media platforms are cropping up with each passing day. For entrepreneurs, every social environment where their target audience has a presence is an opportunity for brand building and spreading product awareness. Creating exciting and engaging content on each of these platforms is important for attracting your target audience. Buffer integrates a variety of social platforms seamlessly to give you complete control of your social media strategy and to make sure that no significant platform is neglected.

Hootsuite Pro

Hootsuite Pro is another excellent social media tool. It serves the same purpose as Buffer and is as efficient and amazing as that tool. By using tools like Hootsuite Pro, entrepreneurs can schedule their social media content posting in such a way that their pages are always active even on the weekends. Both Buffer and Hootsuite Pro are great tools and it is only up to the user’s preference to choose one over the other.

Unbounce

You have created a great digital strategy. You are sending digital ads, spreading messages on social media, and what not. But where are you leading your audience? Many small businesses make the mistake of simply directing the audience to their website’s home page or product page but that alone is a recipe for disaster. Landing pages, where the audience comes after they click on an ad or a link on social media, should be exciting, indulging, and should make use of powerful calls to action to convert the audience into customers. Unbounce makes the process of creating landing pages so easy that entrepreneurs do not even need coding skills in order to create them.

Click to Tweet

The more your online visitors share your content, the more visitors you get. And, the easier it is for them to share the content, the more they will do it. The Click-to-Tweet plugin simplifies the entire process of sharing. It creates tweetable and trackable links which can be shared by your visitors just by clicking on them.

Mention

One of the open secrets that make the large companies so great at digital brand building is their ability to indulge their audience in meaningful and interesting conversations. But, how do you know who is talking about you? Mention monitors various media and will alert you whenever someone is talking about you on any platform. You can seize such opportunities to reply to the person talking about you and/or to address their issues. This way, they feel that they are being heard which is always the mark of a responsible business. Not only the person you respond to, but other people who see your response, will develop positive emotions regarding your business.

Inexpensive Ways to Advertise Your Small Business

advertising small businessWouldn’t it be the perfect thing to find new ways through which you can advertise your small business and services without worrying about breaking the bank? For any new business, working within a tight budget is understood from the very beginning of the planning phase. The good news is that there are a few inexpensive ways through which you can advertise your small business.

Just keep in mind that cost should not be the only factor to focus on. You should focus on strategic effectiveness and ROI as two vital elements for your business ads. Here are some inexpensive ways for advertising, which in the end can prove to be the right choice for your business.

Reach out to People You Know

The whole task of marketing your company right away on a large scale is not an easy job. If you tap into your close network of friends, family, business partners, and colleagues, they can help you spread the word about your company to other people they know as soon as possible. These days, word of mouth is something that actually works and helps most small businesses to share more news about their business without worrying about spending a penny.

Create Social Media Ads

Social media platforms such as Facebook and Twitter are the second most effective and inexpensive ways through which you can advertise your business. You can easily make a small ad about your company or business perhaps by creating a page on Facebook and then stay connected in order to get more people at your doorstep. The best part about social media marketing is that it’s free for most people and today it’s a great platform for spreading news about your business to a lot of people in no time. You can use this as a free way to advertise your company.

Collaborate With Others

You can easily collaborate with non-competitive businesses or make up a group of people who can help you to promote your small business. Make use of fliers, coupons, and other free means to promote your business. Another good way is to tell other customers, who visit the non-competitive companies you collaborate with, about your business. Soon others can stop by and take a look as well and spread the word to even more people.

Find Bloggers

Blogging in today’s modern era is an inexpensive way of advertising anything and everything. One way to get your company top ranking on famous platforms like Google is to make time to write a blog. This way, whenever people search for a similar business as yours, they can find your company name in their searches and contact you first.

Take Part in Local Contests

Another inexpensive way is by participating in local contests that are held in your area. Through such contests, you can donate your products and services as prizes and more people can hear about your business.

Advertising a small business is not something you can accomplish in one go. It definitely takes time. However, if you follow these tips, you will reach a lot more people in a much shorter period of time.

Are You Taking Advantages Of Dynamic Advertising

dynamic advertisingDynamic advertising is the term used to refer to the strategies that are used by marketers to showcase their new products and content. This is achieved through personalizing of information which should be relevant to consumers. A number of companies are now using this feature because it cost effective and also reaches the target groups.

The most amazing thing about dynamic advertising is that they usually display specific information and this is why it ticks on the digital marketing. It also has this technology that that locates a user internet protocol address hence informing them about the availability of a certain product in their areas.

WHO SHOULD ADAPT THIS DYNAMIC ADVERTISING

  •       Business oriented websites should make use of this feature not only to create the desired traffic to their sites but also informs consumers about their new product and services.
  •       When a company is expanding itself to new markets, thus offering seasonal products

Despite the many benefits of dynamic  search advertisement, business such as customized products website and comparison website shouldn’t adapt it.

You might what to know how they usually work. Well, an advert is usually broken down and separated into different segments, developing its content for a particular search. This will be used to match queries onto your website. When you’re  setting up a dynamic advert you have the ability to agree whether the whole website should be view or just particular segments.


When someone searches for a particular query, Google is able to produce  particular headline and the uniform resource locator that helps the searcher land on the desired page. Visibility is improved since dynamic adverts usually contain longer lines.There are a lot of benefits when one is using dynamic search advertisements this includes:

  •       Helps with time management. A programmer enables the organic search of a particular website making it easier when searching for a particular service or product.
  •       Creates the desired traffic. Consumers can flock on your page doubling your sales since this advertising method will enable them more.
  •       Since you’re still the owner, whenever you wish to update your website  you can remove outdated products from being advertised and showcase the up to date pages.You can display adverts reflects your entire website, specific products or main pages.
  •       Helps in showcasing dynamically generated words from customers’ searches. More people will be able to view your adverts, therefore, making them land on the relevant pages.
  •       The dynamic search advertisement  can have a great impact on your account. This includes no changes on your adverts ranks are the same as keyword based adverts. High adverts usually lead to lower prices but better position.
  •       When someone searches for an exact keyword on a based advert, a keyword based campaign might pop up instead of your dynamic search advert. But when a person’s search is broad a dynamic search advert might be shown depending on the ranking of the advert.
  •       You can control your bids, budgets and targets and also you can use a keyword that will prevent your advert from being shown when a certain word or phrase is typed on the search engines.

 

Tremendous Advantages of Internet Marketing for Small Businesses

advantages internet marketingInternet marketing is the new world order. With globalization and the incorporation of digitization, the concept of marketing through the Internet has gained fire. In fact, it has reached a point of saturation where you have to keep experimenting and implementing new strategies.

Internet has become the preeminent search tool for everyone. It has shifted a marketing paradigm as per convenience of small and large business. Small businesses with limited resources can do wonders with Internet marketing. Here are some tremendous advantages that you must be aware of.

  1.     Convenience

With Internet marketing comes the convenience of working around the clock which allows your schedule to be as flexible as you want it to be. In fact, the work from home norm is also available. It also reduces the hassle of office files as everything is on the go if you have a system and a strong Internet connection. Internet marketing also provides convenience to the customers as they can browse about your product anytime and anywhere.

  1.     Cost Effective

Internet marketing is very cost effective. By marketing through an online medium, you generate sales through the Internet which means you get a higher return on investments. In addition, online marketing also keeps your inventory costs low by ordering the required product as per demand. You are saving hundreds of dollars as compared to any brick and mortar retail outlet which has higher costs for maintenance and manpower for management.

  1.     Targeted Reach

One of the best benefits of Internet marketing is reaching your target audience by geographical segmentation. In order to boost sales while running any Internet campaign, your audience can be targeted by age, by area and even by interests thus leading to more sales.

Secondly if you want to reach international markets, you can use online localization services to do so. It is not necessary for you to open the distributing network in different countries.

  1.     Personalization

With Internet marketing comes the opportunity of customized offers to your customers. Online marketing offers custom build solutions where you can keep records of your customer, their purchasing history and their product preferences. This is how you can make targeted offers to your customers as per their interests. Website tracking also provides the data of visitors so that you can plan the cross-selling campaign with maximum outcome.

  1. Social

An important aspect of Internet marketing is getting social with your customers. Social media is a platform where small businesses are building one-to-one relationships. According to one study, social networking influences the online revenue growth. Strong social networking can increase the chances of sales by 5% which means you can always work on that part if your sales are starting to slip. You can take advantage of social media by incorporating social networking tools in your Internet marketing campaigns.

In order to get ranked on top in the world of online marketing, keeping up with the tactics as they evolve is imperative. Now is the time to get started and take the lead!

The Most Important Factors in a New Website

important factors in new websiteCreating a successful website requires a lot of planning and a good sense of aesthetics. Websites must be user-friendly and welcoming to ensure that a visitor remains captivated by the content and layout instead of exiting the site because of difficulty to use, a boring or unprofessional look, or simply lack of information. The person designing a website must ensure incorporation of all the factors which make a site attractive. The impression you generate when people are browsing through your site can lead to a successful visit. However, if not established strategically, your site will encourage a quick exit and a click on your competitor’s site. When developing a new website, there are many factors that you should look into. These include the following:

Domain Name and URL

Many people do not comprehend the importance of choosing an appropriate domain name in order to improve their search engine rankings. For example, if you have a mobile website, your strategy should be to choose a URL like “mobilesonline.com” as compared to “companyname.com”.  Having meaningful keywords in your URL can play an important factor in your rankings.

Navigation

Nothing is worse than a site that makes you have to work for the information you want. User-friendliness is the key to ensuring how long a visitor stays. If potential customers cannot easily find what they are looking for on your website, they will not think twice before moving on to the next one. Navigation should be smooth, understandable and quick

Layout

While designing the layout for your website it is very important to analyze how customers will proceed through the site. Everything must be clear, concise and easily accessible. On average, a user takes 8-seconds to decide whether or not he wants to stay on the site. That’s not a lot of time to impress someone! If people do not find what they need during that time…they will leave and go elsewhere.

Content

When determining the content of a website two things must be taken into consideration. One being what the customer wants to see and the other being content optimized with important keywords for search engines and also must be interesting and captivating enough to keep visitors onboard.

Color

A good color scheme is the “cherry on top” when creating a website. Colors can, in less than a second, give off the exact kind of impression you wish to give to people. However, too much color can make it look busy and unwelcoming.  Just the right amount means having no more than three to four colors.

Call to action

There are many methods to transform visitors into potential customers. These include having, for example, attractive buttons reading “start your free trial”, “download now”, “register yourself free”, or “fill out this form”. Engaging visitors is the ultimate goal for the website you develop.

The web is helpful in finding financial advisors who want to sell or buy a book of business in the industry. Read this article to learn more about the importance of utilizing the internet in professional networking.