What Exactly Is Internet Marketing?

Unless you have been living under a rock for the past couple of decades, you have at least heard of the term “internet marketing”. This cool stuff that businessmen, entrepreneurs, financial advisor recruiters and marketing specialists keep talking about is becoming increasingly indispensable for every type of business out there. If you ever wondered what exactly it is, here is a brief introduction.


Internet Marketing, or Online Marketing, leverages the power of the internet to promote and advertise products and services. Thanks to the internet, businesses can now market their products to their customers whom they cannot reach easily or inexpensively via traditional marketing methods. In many ways, internet marketing uses many of the techniques and tactics of the traditional marketing. But, the major differentiating factor between the two is that internet marketing targets the audience in the virtual world, while the traditional marketing targets the audience in the physical world.

Channels or Areas of Internet Marketing

Internet Marketing makes use of multiple channels to reach out to possible customers, and prompt them to purchase or use products and services. All these channels make use of both organic and inorganic marketing techniques to achieve the desired outcomes i.e. conversion of customers.

1.    Affiliate Marketing

In affiliate marketing, a business rewards the affiliates based on every new customer they bring to the business. An affiliate is usually a website that publishes content on a particular topic, and uses the goodwill it has generated among its audience to promote a product or service, for which they are rewarded by the respective businesses.

2.    Display Advertising

Display advertising on the internet is pretty much the same as it is in the physical world. Businesses pay websites across the internet to display image banners or videos, which feature their product or service ads. Usually, businesses make use of a third party (such as Google, Bing, Yahoo!) to publish their ads on target websites and to target customers.

3.    Email Marketing

This is one of the oldest and cheapest modes of internet marketing. Companies send emails with promotional content to reach out to their audience. As is usually the case with traditional mail, businesses tend to send attractive offers, discounts, and so on to prompt a favorable response from their target audience.

4.    Social Media Marketing

Social media websites like Facebook, Instagram, Twitter, Pinterest, and so on have become immensely popular among people of all ages. Social media marketing refers to a set of coordinated strategies that are executed to either attract high traffic to a website, or gain attention of the audience to promote a specific event, product, or service.

5.    Web and Search Engine Optimization

A multitude of optimization techniques is used by internet marketing specialists to make their website easy to find and easy to use, to generate intended responses from the audience. Web Optimizations include making the website beautiful, easy to navigate, easy to understand, and so on. Search Engine Optimization involves improving the ranking of a website in the search engine results for relevant keywords. The amazing thing about internet marketing is that there is unlimited potential for you to try a variety of options to promote your business. However, all your internet marketing efforts have to be coordinated with your physical marketing efforts and operations to achieve the best results.